Everlast

Conversion Rate Optimization
Project Overview
Everlast was looking to grow it's online direct-to-consumer revenue during the Q4 holiday season. To facilitate this growth, I developed a robust A/B testing and customer segmentation strategy to guide new initiatives.
Contributions
Conversion Optimization Strategy
UX Improvements
A/B Testing
Segmentation & Personalization
  • 44% of consumers said they would likely become repeat customers if their experience was personalized.
  • 49% of surveyed shoppers purchased a product they didn’t originally intend to buy after receiving a personalized recommendation.
Personalization Studies Show