Conversion Rate Optimization
Everlast was looking to grow it's online direct-to-consumer revenue during the Q4 holiday season. To facilitate this growth, I developed a robust A/B testing and customer segmentation strategy to guide new initiatives.
Conversion Optimization Strategy
Segmentation & Personalization
44% of consumers said they would likely become repeat customers if their experience was personalized.
49% of surveyed shoppers purchased a product they didn’t originally intend to buy after receiving a personalized recommendation.
Personalization Studies Show
COPYWRITE © 2020 CALEB CHESNUT